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Backbone Awards

As creatives, we enjoy swimming around the murky waters of intangible what-ifs. University administrators, on the other hand, prefer diving into pools of measurable metrics and assessment data. So, we made them a little cheatsheet.

Graduate (MA)

23

Minerva accepts up to 26 students each year.
The numbers above are the total number of students that have completed — or are currently in — Minerva’s two-year academic plan since the start of the concentration in 2015. 

Having a lot of ideas is the best way to find really good ideas.
These numbers are an estimate. The actual numbers are likely higher. Minerva students work on a minimum of three new campaigns each semester. Part of that process includes generating a minimum of 100 thumbnails (quick sketches of initial ideas). We then move on to roughing out the best ideas and critique iterations of those until final execution.

Local

130

Submitting our work to creative competitions is a litmus test.
Making work that you think is good is one thing. Making work industry professionals (judges) think is good is another. As such, Minerva regularly submits work to the American Advertising Federation’s American Advertising Awards and the One Club for Creativity’s Young Ones competition.

“After just a few years, Minerva is already producing young creatives with ideas that were once only found in portfolio schools.”

– Blake Morris
Creative Director, R&R Partners

Minerva is part of the Department of Advertising & Public Relations in the College of Communication & Information Sciences at the University of Alabama.

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